Natura 2000 branding
Natura 2000 branding benefits people, nature and local economy
Natura 2000 is the largest network of protected areas in the world. People living in and around Natura 2000 areas utilise these for a variety of economic activities. Designation of Natura 2000 areas often creates additional restrictions though, sometimes leading people to perceive Natura 2000 as a burden. One solution to this problem is to make products coming from Natura 2000 areas better known and more appealing to the public and increase awareness of the benefits these products provide for nature and for people working in Natura 2000 areas.
The Natura 2000 branding website is part of a Natura 2000 branding campaign, stressing the benefits Natura 2000 can provide to local economies. It showcases products produced in Natura 2000 areas accompanied by inspiring background stories about the collaborations and socio-economic benefits related to those products. By sharing these successful and positive stories the campaign aims to trigger new partnerships between site managers, farmers and local businesses, and improve perceptions of and increase support for the Natura 2000 network.
Download the following three versions of the Natura 2000 branding leaflet:
The Natura 2000 branding website is produced and maintained by Eurosite and financially supported by the European Commission. The sole responsibility lies with the author – the European Commission is not responsible for any use that may be made of the information contained herein.