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Unveiling the economic power of regenerative agriculture

16 January @ 17:00 - 18:30

A Eurosite ABC Webinar

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Jan 16, 5:00 – 6:30 PM CET

Dismissed as idealistic, regenerative agriculture often faces scepticism over its economic viability. Is this a practical decision or a sure way to reduce returns?

In collaboration with the Boston Consulting Group, NABU challenges these doubts with its groundbreaking report “The Case for Regenerative Agriculture in Germany – and Beyond” (March 2023). The report defines regenerative agriculture as a holistic approach prioritising soil and crop health, resilience, and environmental benefits. Its practices, such as no-till farming, permanent soil coverage, and enhanced biodiversity, nurture the land and promise substantial returns in the food supply chain.

Following this, the Boston Consulting Group and One Planet Business for Biodiversity published a similar report in May 2023 titled Cultivating farmer prosperity: Investing in Regenerative Agriculture”, but now looking at regenerative agriculture in a North American context. 

Revelation: Contrary to popular belief, this study reveals that regenerative practices can boost farm profits by up to 60% over traditional methods, thanks to

  • reduced costs,
  • operational efficiency,
  • and resilience against extreme weather.

Furthermore, it highlights up to a 50% reduction in supply chain risks for food producers and retailers during climate crises. This Eurosite webinar dives deep into these findings, proving that regenerative agriculture isn’t just a local German phenomenon but a lucrative strategy for farms across Europe and North America. Timed for transatlantic convenience, this session is a must for industry professionals and environmentalists alike.


  • Benjamin Subei, Boston Consulting Group Partner & Report Co-Author
  • Casper Zulim de Swarte, Senior Manager Advocacy & Communication, One Planet Business for Biodiversity, World Business Council for Sustainable Development
  • Alexander Klümper, Owner of a 500-hectare regenerative farm in Germany

Whether you’re a sceptic or a supporter, this webinar is an eye-opener. Join the discussion on Jan 16, 5:00 – 6:30 PM CET!

Image above: the olive trees on the upper left side are treated with pesticides, which does not increase the yield but only causes ecological problems such as reduced water retention (open soil) and severe biodiversity loss. Photo Hans von Sonntag


16 January
17:00 - 18:30
Event Category: